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annie vu-streader
Integrated Executive Producer
Gsk nucala - Bring back balance
Agency: Saatchi & Saatchi Wellness
Year: 2020
Role: Freelance Senior Producer
Production - Stills: Peter Bailey Productions
Photographer / Director: Alex Telfer
Post - Motion: No.8
Location: London & Cape Town
Budget: £800K
An integrated campaign for the asthma medicine Nucala for GSK shooting the dynamic motifs with a playful approach to the topic of ‘Balance’. All assets shot and delivered during Covid-19 lockdown.
Key deliverables:
Key Visual:
- 23 x hero shots
- 18 x supplementary shots
Motion:
- 1 x 40” Hero
- 5 x 10” Cutdowns